A study on factors affecting service quality and loyalty intention in mobile banking

Mobile banking (MB) is one of the most recent innovations for financial sectors which could have practical value to both users and banks. This study aims explore dimensions affecting mobile loyalty intention examine their interrelationships effects on service quality loyalty. By referring model, customised factors were proposed. Survey data collected from 224 analysed based structural equation modelling (SEM). The results SEM analysis directly or indirectly highlight importance interface design, system quality, security assurance in intention. Meanwhile, implications findings theoretical managerial are discussed, as well limitation this study.